CREATIVE Director

+ Brand STRATEGIST

I design brands that don’t just look good—they feel right, read clearly, and make an impression. I work with creative founders, wellness studios, and purpose-driven teams who are building something they believe in. Whether you’re refreshing what no longer fits or launching what’s next, I help you create a brand that feels aligned so you can show up with confidence and coherence across every point of engagement.

I have also collaborated with agencies and producers as an art director and creative partner on advertising campaigns, packaging, and experience design.

Based in Brooklyn. Rooted in intuition. Focused on what lasts.

PAST CLIENTS

ART DIRECTION

〰️

BRAND DESIGN

〰️

EXPERIENCE DESIGN

〰️

ART DIRECTION 〰️ BRAND DESIGN 〰️ EXPERIENCE DESIGN 〰️

PORTFOLIO

Samples of my past work, including TV commercials, ad campaigns, & branding

services

  • Developing creative concepts and look & feel for photography, video, and advertising projects.

    • Campaign concepting

    • Campaign mockups

    • Photography + video production

  • Developing a design system that gives your brand a unique and cohesive visual identity. Packages typically include:

    • Logo design, color palette, typography

    • Web design

    • Social media strategy

    • Packaging design, Merch + Signage

  • Creating unique experiences that reflect your brand’s values and aesthetic, both digital and in real life. I consider the details: lighting, smells, furniture, etc.

    • Space planning

    • Event design + pop-ups

    • In-store experiences

    • Signage + menu design

Here are some of the ways I have helped my clients in the past. Have a need that isn’t listed? Reach out!

  • Roxie enabled our brand to launch profitable. Before we even had a single class, we had collected +200 leads and already exceeded our launch sales estimates by 15%. Her contributions to our brand made our launch so successful.

    Lina O’Dowd, Founder & CEO
    Palma Pilates

  • She typically delivered above and beyond. She provided a thorough competitive analysis, developed our brand personality, and collaborated on our interior design to make our space feel warm and personable.

    Private Client
    Wellness Studio

  • Roxie was great to work with...She truly treated [our company] as though it were her own brand, and I think that came across in the high quality of her work.

    Private Client
    Fitnes Brand

  • Roxie is incredibly talented, and a partner who you can trust. She will always be honest with you about her perspectives and has your business's best interest in mind.

    Private Client
    Wellness Brand

CONTACT ME