CREATIVE Director

+ Brand STRATEGIST

For founders, wellness professionals, and teams who want to enhance the way we live every day, I design brand systems and experiences that feel authentic and grounded—rooted in meaning, and designed to foster lasting connection beyond the first impression.

I have collaborated with agencies, owners, producers, and architects on everything from branding and advertising campaigns, to photo shoots, commercials, customer acquisition, and digital, spatial and sensory experiences.

TL;DR: I make it make sense.
Rooted in intuition. Refined by craft.

PAST CLIENTS

ART DIRECTION

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BRAND DESIGN

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EXPERIENCE DESIGN

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ART DIRECTION 〰️ BRAND DESIGN 〰️ EXPERIENCE DESIGN 〰️

PORTFOLIO

Samples of my past work, including TV commercials, ad campaigns, & branding

services

  • Developing a design system that visually communicates a brand’s unique value. Packages typically include:

    • Competitive analysis & target market research

    • Logo design, color palette, typography

    • Website design

    • Social media strategy & design

    • Packaging, Merch + Signage design

    • Launch strategy: lead generation, email marketing, print

  • Developing creative concepts and look & feel for advertising and marketing campaigns.

    • Creative concepting

    • Campaign mockups

    • Photography + video shoot collaboration

  • Creating unique experiences that reflect your brand’s values and aesthetic, both digitally and in real life, so that people will want to keep coming back.

    • Space planning & designing for the senses

    • Event design + pop-ups

    • In-store experiences

    • Signage + menu design

Here are some of the ways I have helped my clients in the past. Have a need that isn’t listed? Reach out!

  • Roxie enabled our brand to launch profitable. Before we even had a single class, we had collected +200 leads and already exceeded our launch sales estimates by 15%. Her contributions to our brand made our launch so successful.

    Lina O’Dowd, Founder & CEO
    Palma Pilates

  • She typically delivered above and beyond. She provided a thorough competitive analysis, developed our brand personality, and collaborated on our interior design to make our space feel warm and personable.

    Private Client
    Wellness Studio

  • Roxie was great to work with...She truly treated [our company] as though it were her own brand, and I think that came across in the high quality of her work.

    Private Client
    Fitness Brand

  • Roxie is incredibly talented, and a partner who you can trust. She will always be honest with you about her perspectives and has your business's best interest in mind.

    Private Client
    Wellness Brand

CONTACT ME