roxie reeves

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Roxie Reeves is a brand designer and art director based in New York City. She designs logos, websites, and packaging for small businesses, start ups, and agencies alike.

 
 

Hi, I’m Roxie.

I’m an Art Director & Brand Designer based in Brooklyn, NY.

I live with one foot in the art world and the other foot in the business world. I’ve tried going “all-in” on one or the other, but the truth is, I like to make beautiful things that work—that make a difference. And in order to do that, I need both.

I help new businesses develop a unique brand identity that puts them on the map in their industry. And I help existing businesses reassess and become more visible in their sectors.

Looking for help with ad campaigns, experience design, or building a cohesive brand identity? Reach out! Let’s connect and bring your brand to life.

 
 
Art Director/Designer portfolio, TV commercials, branding, ad campaigns, designer tools, DSLR

PORTFOLIO

Samples of my past work, including TV commercials, ad campaigns, & branding

SEE WORK
 

BRANDS

Here are a few of the brands I’ve worked with in the past.

 
 
 
 

HOW CAN I HELP YOU?

Here are some of the ways I have helped my clients become more visible in the past.
Have a need that isn’t listed? Reach out!

 

Art Direction

Art Direction

Developing a look & feel for photography, video, and advertising projects.

  • Ad campaign concepting

  • Mockups

  • Photo + video shoots

  • Video editing

  • Animation

  • AI prompting/generating

Graphic Design

Graphic Design

Day-to-day design work, that may include:

  • Print Ads

  • Billboards

  • Business cards

  • Brochures

  • Postcards

  • Web design

  • Social media posts

  • Email

  • Merchandise design

Branding

Branding

Developing a design system that gives your brand a unique and cohesive visual identity. Packages typically include:

  • Logo design, color palette, typography

  • Web design

  • Social media strategy

  • Packaging design

  • Signage

  • Print materials

  • Merchandise

  • Photography style

 

WHAT’S MY PROCESS?

MEET & GREET
Once you’ve reached out, I’ll set up a time to chat so we can get to know one another. After the meeting, I’ll send you more info about myself along with a request for more deets about your project.

BRIEF + PROPOSAL
Based on what we learn in the meet & greet, we’ll discuss an appropriate scope of work, approximate timeline including any milestones, as well as fees. If we’re aligned, we’ll move forward together. Neat!

COLLABORATION
After we’ve agreed on scope, I’ll dive into the design process, which usually involves coffee, bossanova, research, brainstorming, and sketching—then probably some Photoshop magic and finessing. I’ll share progress along the way to be sure we’re still on the right track. Your feedback is important!

FINAL COUNTDOWN
When we’ve nailed it, and you’re happy, I’ll hand off any deliverables. Then we toast. We are now best friends!