CREATIVE Director

+ Brand STRATEGIST

My grandmother used to say “variety is the spice of life.” As a curious creative, I couldn’t agree more. But it also reminds me of perfectly-seasoned food. Which I love to eat. Especially when shared. In a thoughtfully designed space. With people who love to connect (over wine) but also on a deeper level.

It’s this passion for shared sensory experiences—the ones where core memories are formed—that drives me to help businesses curate these types of experiences for others.

Whether it’s helping architects become more visible to aligned clients so they can improve the way we live. Or helping restaurant owners build a culinary experience that keeps people coming back. Or even helping wellness brands reach the audiences they can most nurture.

As a creative director and brand strategist, I get to sample a variety of business flavors, all with different ingredients and cooking methods. And Gram, you were right—life is deliciously spicy.

If you’re interested in collaborating on your brand, creating things that make life a little tastier, or just want to connect over something yummy:

PAST CLIENTS

ART DIRECTION

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BRAND DESIGN

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EXPERIENCE DESIGN

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ART DIRECTION 〰️ BRAND DESIGN 〰️ EXPERIENCE DESIGN 〰️

PORTFOLIO

Samples of my past work, including TV commercials, ad campaigns, & branding

services

Here are some of the ways I have helped my clients in the past. Have a need that isn’t listed? Reach out!

  • Design systems that visually communicate a brand’s unique value.

    Packages typically include:

    • Market research + strategy

    • Logos, color palette, typography

    • Website design

    • Social media strategy & design

    • Packaging, Merch + Signage

    • Marketing outreach strategy

  • Creative concepts and look/feel for advertising and marketing campaigns

    • Ideas & mockups

    • Photo shoots + video production collaboration

  • Experiences, both digitally and in real life, that make people want to keep coming back.

    • Space planning

    • Event design + pop-ups

    • In-store experiences

    • Signage + menu design

  • Roxie enabled our brand to launch profitable. Before we even had a single class, we had collected +200 leads and already exceeded our launch sales estimates by 15%. Her contributions to our brand made our launch so successful.

    Lina O’Dowd, Founder & CEO
    Palma Pilates

  • She typically delivered above and beyond. She provided a thorough competitive analysis, developed our brand personality, and collaborated on our interior design to make our space feel warm and personable.

    Private Client
    Wellness Studio

  • Roxie was great to work with...She truly treated [our company] as though it were her own brand, and I think that came across in the high quality of her work.

    Private Client
    Fitness Brand

  • Roxie is incredibly talented, and a partner who you can trust. She will always be honest with you about her perspectives and has your business's best interest in mind.

    Private Client
    Wellness Brand

CONTACT ME