about

Roxie Reeves is a brand designer and art director based in New York City. She designs logos, websites, and packaging for small businesses, start ups, and agencies alike.

 
 

I used to be a bookkeeper by day,
lead singer and bass player in a rock band by night.

And then I discovered a way to do both simultaneously.

Unfortunately, no one was interested in a rock opera about spreadsheets.

So I pivoted to branding. Now I use my creative outlets to solve other peoples’ business problems.

 
 
 

EXPERIENCE

In my (nearly a decade of) experience, I have worked on large and small brands, in large and small agencies, brainstorming large and small ideas.

 
 

2024 - present self-employed / brooklyn, ny
art director + brand designer

 

2021 - 2024 deloitte digital’s heat / new york, ny
art director

2018 - 2021 h&l partners / oakland, ca
art director

2017 - 2018 self-employed / oakland, ca
art director + brand designer

2016 - 2017 john mcneil studio / berkeley, ca
art director + designer

2015 cramer krasselt / new york, ny
art director intern
freelance art director & video editor

2014 - 2016 self-employed / richmond, va
brand designer

 
 

BRANDS

 
 
 
 

SKILLS

No matter the size of the situation, I dive deep into my client’s values to bring a bespoke solution to their unique needs. Here are the skills I use regularly to do that.

 


ART DIRECTION

GRAPHIC DESIGN

BRAND DESIGN

LOGO DESIGN

SIGNAGE + OOH DESIGN

MERCH DESIGN

PRINT COLLATERAL DESIGN

WEBSITE DESIGN

SOCIAL MEDIA DESIGN

VIDEO + PHOTO SHOOTS

VIDEO EDITING

CAMPAIGN CONCEPTING

 

SOFTWARE

ADOBE CREATIVE SUITE

ADOBE PHOTOSHOP

ADOBE ILLUSTRATOR

ADOBE INDESIGN

ADOBE ACROBAT

ADOBE AUDITION

ADOBE PREMIERE PRO

FINAL CUT PRO

FIGMA

CHAT GPT

ADOBE FIREFLY / DALL-E / BING / MIDJOURNEY / NIGHT CAFE

 

AWARDS

 
 
 
 

gold winner
2022

Telly Awards

Craft—Use of 2D Animation

 

bronze winner
2015

Richmond Ad Show

Nontraditional Interactive Campaign

 
 
 

EDUCATION


vcu brandcenter
richmond, va
ms, business – art direction

school of visual arts
new york, ny
graphic design coursework

savannah college of art & design
savannah, ga
architecture coursework

james madison university
harrisonburg, va
ba, theatre & interior design

 
 

ADDITIONAL PASSIONS

 

PILATES INSTRUCTion

WRITING + PLAYING MUSIC

PHOTOGRAPHY

SCULPTure

VOICE-OVER ACTING

GARDENING

COOKING

EATING CHEESE