PACKAGING + WEB DESIGN

COMPLETEATS

Challenge:
Design a packaging system for a new cookie brand in San Francisco to get the cookies onto health food store shelves.

Solution:
I built a color palette and typography system to set the stage for current and future flavors. Hand-drawn illustrations of the ingredients gave the brand a human touch, which reflects the origin story of how the owner began making the cookies in her own kitchen. This brand is now sold in Whole Foods and Costco across the country.