LOGO + PACKAGING DESIGN
GRIT
Challenge:
Design a logo for a crunchy new high-protein snack for high achievers.
Insight:
Lions are symbols of strength and grace, two traits that also describe those who work out regularly and aspire to greatness.
Solution:
I designed the logo to reflect a lion in action, muscles flexed, and developed variations for different use cases. The gold and black color combo give the brand an air of sophistication, to engage high achievers.
