art direction + design

WHAT ARE YOUR biggest fashion fails?

Challenge:

LTK is an influencer-driven app that allows customers to shop directly from the creators they follow, all on one platform. Wrapping our heads around what that meant was the first challenge. They also needed help increasing awareness and visibility—both for users and creators.

Solution:

We addressed these issues by showing actual creators from the platform and their all-too-relatable fashion fails, to relate to their desired audience. We then added a product demo to show (not tell) what the app was all about.

TV and OOH launched in major cities across the country, and included a takeover of the Garden in LA and the World Trade Center Transit Hub in New York, featuring 22 animated billboards.

AD: Roxie Reeves, Robyn Yeh
CW: Jack Brosnan
CD: Zac Carroll/Lora Faris