ART DIRECTION + DESIGN
McDonald’s
drink run campaign
Challenge:
McDonald’s has a huge selection of beverages, but many people don’t know that. We needed to show people why McDonald’s should be their go-to, one-stop-shop for beverages of all kinds by featuring their wide variety of drinks.
Insight:
Running out for a beverage is a ritual often tied to other rituals.
Drive-through experience
It was a no-brainer to feature the beverages in the drive-thru and speak to existing customers where they’re making decisions.
Solution:
By showing that McDonald’s has a drink for every ritual, we motivate people to incorporate Mickey Dees into their daily routines.
In-store experience
Personalized cups, limited edition uniforms for cashiers, and buttons that feature your personal routines and their corresponding drinks—collect them all! Extending the playful experience through point-of-sale in these ways makes people feel like a part of something bigger and want to come back for more.
AD: Roxie Reeves
CW: David Stich