ART DIRECTION
NYU Langone health
360 campaign
Challenge:
Communicate the hospital’s accolades without focusing on patient stories.
Insight:
It’s the high-achieving doctors at the hospital that make it the #1 hospital in NYC.
Solution:
We developed elegant infographics to quickly communicate statistics, both on-screen and in print, and hired director Chloé Zhao to direct the spots and capture the real-life doctors authentically.
AD: Roxie Reeves
CW: Alex Oshima
DIRECTOR: Chloé Zhao