TELEVISION CAMPAIGN

Toyota’s annual
Black Friday sales event

Challenge:
Promote Northern California Toyota dealerships’ annual Black Friday sales event with a sense of urgency.

Insight:
Spy movies are an excellent combination of urgency and risk/reward.

Solution:
By pitting secret agents against each other in a race through Northern California to get the best deals, we created the sense of urgency—as well as mystery and intrigue—necessary to bring customers into the dealerships. We developed 6 characters & mixed and matched their scenes to produce multiple spots that could feature different cars and offers.

This campaign won a gold Telly award for Craft - Use of 2D Animation.

AD: Roxie Reeves, Natalie Chan
CW: Sara Rochman
Illustrators/Animators: Authors