ART DIRECTION + design
TOYOTA’S
PRESIDENTS’ DAY SALES EVENT
SOCIAL
We released each of the :06 vignettes as a separate social post.
AD: Roxie Reeves
CW: David Keane
Illustrators/Animators: Authors
Challenge:
Promote Toyota’s annual Presidents’ Day Sales Event in a new and interesting way. And make it urgent.
Solution:
A twist on the stories from history, animated badasses Abe & George go to great lengths to get the best deals—by air, by land, and by sea.
In this modular treatment, we developed 6 different stories and mixed & matched them across our 6 spots.