VISUAL IDENTITY + BRAND EXPERIENCE DESIGN
VIBE PILATES STUDIO
REBRAND
Challenge:
Refresh and elevate the brand look & feel after a change in ownership, without alienating the existing client base.
Solution:
I pulled inspiration from the Art Deco movement that is common in San Francisco architecture, which gave the brand a bolder, more elegant feel that connected to the neighborhood. I also gave the wordmark more meaning by incorporating the springs from the reformer and springboard into the design.
